Episode 30

Lead, or Be Prepared to Follow — Marcus Sheridan on Leading With Trust

In this episode of Lead with Trust, Marcus Sheridan — bestselling author of They Ask, You Answer and Endless Customers — joins Hannah Eisenberg to deliver a wake-up call for leaders still clinging to outdated marketing playbooks.

Marcus explains why the old “content is king” formula no longer drives growth in the age of AI, zero-click search, and omnichannel buyers — and what companies must do now to earn and keep customer trust.

What You’ll Learn:

  • Why your 2020 marketing strategy is holding you back — and how to fix it
  • How to stop outsourcing your voice and start building in-house trust
  • Why imperfection and speed beat polish and delay
  • How to practice Ethical Disruption — breaking industry norms that no longer serve your buyers
  • A simple 90-day roadmap to rebuild your marketing for the new era

Marcus Sheridan, in His Words:

“Disrupt, or be disrupted. Lead, or be prepared to follow.” (37:21)
“You can’t outsource your voice and think that you’re going to become that voice of trust online.” (05:39)


Connect With Marcus:

Website: marcussheridan.com

LinkedIn: Marcus Sheridan

Next Step — Build Your 90-Day Trust Plan

Your old playbook won’t save you — but the TrustLeader Framework can.

Take the free TrustLeader Assessment to:

  • Identify your organization’s biggest trust gaps
  • Understand where you fall across the 3 layers of trust
  • Get a personalized roadmap for your next 90 days

👉 Take the Free TrustLeader Assessment

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About the Podcast

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Lead With Trust
Transformative conversations with business leaders, sales pros, and marketing managers about growing your business by educating your customer and building trust.

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About your host

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Hannah Eisenberg

Hannah Eisenberg is a business coach helping organizations generate endless customers by building trust. with almost 25 years of experience in digital marketing and sales, Hannah has a wealth of knowledge of what works and what doesn't. After leading her inbound marketing and sales enablement agency for 12 years, she realized that companies solve long-term problems with short-term fixes by depending on external firms for growth. This often leads to generic (and often confusing) messaging, spray-and-pray prospecting, and hard-pitch sales tactics. The result: loss of trust. In 2023, Hannah decided to flip the script and focus on the only thing that everything ultimately comes down to in business: trust.